Varsity Brands Launches “Impact Now” SEL Curriculum

Varsity Brands, the market leader in team sports, school spirit and achievement recognition, today announced the launch of a dedicated campaign, Impact Now, in anticipation of the 2020-2021 school year.  Impact Now leverages Varsity Brands’ scale and expertise on campuses across the country to offer administrators, faculty, and coaches with a digital playbook and related resources that advance school health, safety, and emotional and physical needs of students in both physical and virtual classroom settings.

Impact Now will offer specific programs and digital tools in anticipation of the upcoming 2020-2021 school year. Through this program, schools can participate by downloading the free comprehensive Administrators Playbook outlining the resources and products available across Varsity Brands to elevate the student experience this Fall, including Social and Emotional Learning (SEL): As an extension of the Varsity Brands Believe in You Program, a student empowerment program rooted in SEL competencies for grades 3-12 has been developed to help students process emotions and dislocation at this uncertain time.

Adam Blumenfeld, Varsity Brands’ CEO, stated, “Impact Now will ensure that school administrators and their staff are equipped with a digital playbook that provides resources, inspires ideas and implements solutions for schools across the country based on spirit, hope, engagement and a true sense of community.  This is the core of the Varsity Brands’ mission, and we are uniquely poised to deliver on this promise even amid the ongoing COVID-19 Pandemic.”

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